The Rubinacci family has been in the bespoke business since 1932, when Gennaro Rubinacci, an art collector with society connections, established the company, dubbing it “The London House” to remind his passion for the City. “Bebè,” as he was known, had a radical idea: to make unstructured, unlined jackets meant to be worn out of the office. He hired tailors to follow his direction and used English fabrics for suits and sport coats that felt entirely new to his Italian customers. The designs took off, and his clients were some of the most stylish men in the country, including filmmaker Vittorio De Sica and Curzio Malaparte. When Bebè’s son, Mariano, took over in the early 1960s, he renamed the company Rubinacci but continued the London House style. The details of Rubinacci’s fantastic construction include its high armholes (elegant in appearance, comfortable in practice), minimal construction and coveted soft shoulders, finest handsewn overlapping buttonholes; the barchetta, the boat-shaped breast pocket which follows the contour of the chest. Today Mariano and his son Luca, the third generation of the family to run the atelier, have spread the world of Neapolitan tailored style across the globe, meeting private clients – one to one – offering them a bespoke service all around.

NAPLES

Palazzo Cellamare
Via Chiaia 149/e – 80121

MILAN

Via Montenapoleone 18/Via Gesù 1 – 20121

LONDON

Mount Street 96 – Mayfair – W1K2TB

The Rubinacci family has been in the bespoke business since 1932, when Gennaro Rubinacci, an art collector with society connections, established the company, dubbing it “The London House” to remind his passion for the City. “Bebè,” as he was known, had a radical idea: to make unstructured, unlined jackets meant to be worn out of the office. He hired tailors to follow his direction and used English fabrics for suits and sport coats that felt entirely new to his Italian customers. The designs took off, and his clients were some of the most stylish men in the country, including filmmaker Vittorio De Sica and Curzio Malaparte. When Bebè’s son, Mariano, took over in the early 1960s, he renamed the company Rubinacci but continued the London House style. The details of Rubinacci’s fantastic construction include its high armholes (elegant in appearance, comfortable in practice), minimal construction and coveted soft shoulders, finest handsewn overlapping buttonholes; the barchetta, the boat-shaped breast pocket which follows the contour of the chest. Today Mariano and his son Luca, the third generation of the family to run the atelier, have spread the world of Neapolitan tailored style across the globe, meeting private clients – one to one – offering them a bespoke service all around.

NAPOLI

Palazzo Cellamare
Via Chiaia 149/e – 80121

MILANO

Via Montenapoleone 18/Via Gesù 1 – 20121

LONDRA

Mount Street 96 – Mayfair – W1K2TB